This is your sign to 𝐑𝐄𝐕𝐈𝐕𝐄 𝐘𝐎𝐔𝐑 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒𝐇𝐈𝐏𝐒!

Everyone’s heard of re-engagement campaigns but how many of us are actually doing them? The good news is they’re super easy, super useful and can be super cheap!

Here’s three ideas for re-engagement campaigns you could run:

B2B Re-engagement:

Personalised Check-ins: A simple, personalised email or LinkedIn message can work wonders. Reach out with a friendly nudge, offering valuable insights or updates relevant to their business. The key is to add value, not just push a sale.

Exclusive Content: Offering exclusive access to a whitepaper, webinar, or case study that addresses their pain points can reignite interest. This content should be tailored to their industry and needs, showing that you’re in tune with their challenges.

Feedback Requests: Engage your past clients by asking for feedback on their experience with your product or service. This shows that you value their opinion and opens the door for re-engagement.

B2C Re-engagement:

Special Offers: A targeted email campaign with a limited-time discount or special offer can quickly grab attention. Make sure the offer is relevant to their past behaviour or interests.

Abandoned Cart Reminders: For e-commerce businesses, abandoned cart emails are essential. A well-timed reminder, possibly coupled with a small incentive, can turn a missed sale into a conversion.

Reactivation Campaigns: Create a series of emails or social media ads aimed at lapsed customers. Highlighting new products, upcoming sales, or changes in your brand can entice them to return.