One of the biggest struggles business owners encounter is being confident with their content and posts on social media.
As an experienced marketeer, I’ll let you in on a little secret. There are no right or wrong social media posts. However there are three vital elements to ensure you are engaging with your followers.
- Value – Ensure your post contains value. Posting for the sake of posting can be damaging for your brand. Make sure you include something of value in your posts.
- Relevance – Make sure your content is relevant to your audience. One common mistake is getting too personal with your audience.
- Timely – As well as ensuring your content is relevant, make sure it is timely. Consider the season, upcoming holidays and current trends.
Now you know the three vital elements required for engaging content, be sure to include these and post regularly. The more you post, the more confident you will become.
If you’d like help or advice regarding your digital marketing , reach out to us & we’ll be happy to help.